At the request of our partner brands to reduce plastic packaging for pastries,

we created an alternative to traditional plastic boxes for fresh food with VisioDUNE packaging.

This packaging offers the advantage of being lightweight, practical, and reducing single-use plastic consumption by up to 97%*.

In total, this means up to 6 tonnes less plastic per year per store**.

We are now working on a “0 plastic” prototype, packaging with even more paper

and still full visibility of the products thanks to its cellulose front face.

*Reduction compared to 100% plastic packaging with equivalent packaging capacity.
This estimate concerns our packaging range (paper/polypro/cardboard).

**Estimate based on an average observed in the BVP departments of large-scale distribution.